White Papers and eBooks for Search Marketing

2012 Internet Marketing & Strategy Search Brief
 

We have many clients over the past years who have expressed continued fears concerning the effect of the economy on their revenues, and they wonder what’s to come in the year ahead.  They ask us if they should cut their marketing budgets to save costs, if they should stop media buys, if they should wait awhile before redesigning their 5-year old website.  They ask whether they can afford to spend their dollars on search engine marketing, and if they should lower their prices to match the hotel across the street.

The information in this marketing brief will help keep you on track in 2012.

The Busy Marketer’s Guide to Google Analytics
 

How To Optimize Reporting and Get the Maximum Value from Your Google Analytics Account
Google Analytics is a singularly useful tool to measure and improve the modern website. With its focus on ROI, Google Analytics offers unique insights when properly installed. Read this guide for ensuring proper Google Analytics setup and valuable reporting options.