According to Research from Epsilon’s Email Branding Study: Flying High: Measuring the Value of Email Marketing for the Travel Industry, the receipt of permission-based email makes travel consumers more likely to do business with a travel company.

• 63% of recipients of permission-based email from travel companies more likely to buy from companies that send them email
• 50 % who receive permission-based email from travel companies said they feel more loyal towards the sending companies and their brands
• 86% of respondents who opt to receive email from travel companies do so to learn about sales, discounts and special offers
• 51% subscribe to learn about existing packages and destinations
• 48% subscribe to receive coupons
• 46% subscribe to hear about new packages, routes and destinations
• 69% want to receive personalized content based on their website activity and past purchases
• 48% who receive email from a travel company said the email has a direct impact on offline purchases.