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Know your audience - an important but
often forgotten step. Our team of
specialists first evaluates and identifies
the key target markets, selling points,
location, feeder markets and seasonality of
your property to fully understand goals and
objectives. Keyword targets are then
researched and selected based on factors
including competitive landscape, Search
Engine trends, and budget.
Our teams of specialists are Google
AdWords Certified Professionals, skilled in
setting up and managing campaigns in Google
AdWords, Yahoo! Search Marketing and Bing.
Your campaign will be set up with
geo-targets, budget and visibility in mind.
Our services stretch beyond English and the
U.S. market with localization and management
of multi-language campaigns in the
international versions of major Search
Engines.
In a Quality Score world, your campaign
is only as good as its optimization. Our
team of specialists develops unique ad copy
optimized specifically for each keyword
group. These ads lead to customized landing
pages designed to increase conversion rates
and relevancy in Search Engines. The life of
your customized campaign will be monitored
on a daily basis. Our team will make
adjustments to bids, keywords, ad copy, and
targeting to increase click through rates
and conversion.
Reporting and analytics are taken to the
next level with the integration of Google
Analytics conversion and Unique Phone Call
tracking products. Utilizing Google
Analytics, we have the ability to track the
conversion of your pay-per-click campaign
down to the keyword level, constantly
monitoring and measuring performance and
effectiveness.
In addition to Pay-Per-Click
Advertising solutions, Website
Internet Marketing can take your online
presence to the next level with
comprehensive Online Media Buying and
Planning services.
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